Smirnoff
 
Title: 'Smirnoff '
Client: Diageo
Desc: For this high-speed shoot, Machine Shop filled a 4' water tank with a special mixture of fluids to create a thin layer of coloured fluid suspended over a transparent liquid substrate. A rig was then created to drop the product, a new Smirnoff canned drink, into the tank at a controlled angle and velocity. When the can hit the surface of the fluid layers 'cracked' mixing to create a magnificent colour burst effect. The commercial was shot on a Phantom HD at high speed and benefited from pre-visualisation using the Machine Shop in house high speed camera.

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