Ford Motorshow Jeddah

For a recent motorshow in Jeddah, Saudi Arabia, Machine Shop worked with the International communications company Imagination, to create an interactive that would showcase the new Ford EcoBoost engine: a high-performance V6 engine with fuel-saving technology, delivering V8 performance. The whole project was completed in one calendar month.
The exhibition consisted of a specially prepared EcoBoost engine mounted on an interactive plinth, controlled by a throttle lever. The visitor pushes the throttle lever and a control system, created by Machine Shop, causes the engine to vibrate and ‘roar’ at the appropriate pitch as if it was being ‘revved-up’. The further the throttle is moved forward, the higher the audible pitch of the engine sound. The interactive also triggered a supporting AV unit with media playback equipment supplied by Machine Shop.

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